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Conversion Rate Calculator
Measure your landing page or campaign effectiveness. Compare your conversion rate to industry standards.
Calculate Your Conversion Rate
Number of unique visitors to your page
Sign-ups, purchases, or desired actions completed
Your Conversion Rate
Conversion Rate
0.00%
Optimization Tip
Even a 1% improvement in conversion rate can significantly impact revenue. Test headlines, CTAs, and page speed.
Related Calculators
What is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on your website or landing page. It's calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
Why Conversion Rate Matters
Your conversion rate is one of the most important metrics for measuring marketing effectiveness. Here's why:
- Revenue Multiplier: A small increase in conversion rate can dramatically increase revenue without additional traffic
- Marketing Efficiency: Higher conversion rates mean lower customer acquisition costs
- User Experience Indicator: Low conversion rates often signal UX problems or messaging issues
- Competitive Advantage: Better conversion rates mean you can outbid competitors for traffic
How to Calculate Conversion Rate
Conversion Rate = (Conversions / Total Visitors) × 100
Conversion Rate Benchmarks by Industry
| Industry | Average CR | Top 10% |
|---|---|---|
| E-commerce | 2.5-3% | 5-8% |
| SaaS | 3-5% | 7-10% |
| Lead Gen | 5-10% | 15-20% |
| B2B Services | 2-4% | 6-9% |
The Power of Small Improvements
Example: The 1% Difference
• 10,000 monthly visitors × 2% conversion = 200 customers
• 10,000 monthly visitors × 3% conversion = 300 customers
That's 50% more customers from the same traffic. At $100 CAC, you just saved $10,000/month.
What Kills Conversion Rates
- Slow page load: Every second of delay costs you 7% of conversions. A 5-second load time means 35% fewer conversions.
- Unclear value proposition: Visitors should understand what you do in 5 seconds. Confusion = bounce.
- Too many form fields: Every additional field reduces conversions by 5-10%. Ask for the minimum.
- Poor mobile experience: 60% of traffic is mobile. If your site isn't mobile-optimized, you're losing half your potential customers.
- Weak call-to-action: Generic CTAs like "Submit" convert 30% worse than benefit-focused CTAs like "Get My Free Trial".
How to Improve Your Conversion Rate
- Improve page speed: Aim for under 2 seconds. Use tools like PageSpeed Insights to identify issues.
- Clarify your headline: Focus on benefits, not features. "Save 10 hours per week" beats "Automated workflow tool".
- Add social proof: Testimonials, reviews, and trust badges can increase conversions by 34%.
- Reduce friction: Remove unnecessary form fields, simplify navigation, eliminate distractions.
- Test everything: A/B test headlines, CTAs, images, and layouts. Small changes can have big impacts.
Common Conversion Rate Mistakes
- Not segmenting by traffic source: Different channels have different conversion rates. Measure each separately.
- Ignoring mobile: Mobile conversion rates are typically 30-50% lower than desktop. Optimize for mobile first.
- Testing too many things at once: Change one variable at a time to know what actually works.
- Stopping tests too early: You need statistical significance. Run tests for at least 2 weeks or 1,000 conversions.